Sunday, 4 January 2015

Helvetica




Helvetica was created in Switzerland in the 1957 by Max Miedinger and Eduard Hoffmann at the Haas type foundry. Originally, Helvetica was called ‘Die Neue Hass Grotesk’ and was closely based on Schelter Grotesk. Helvetica was designed to be simple and neutral.  In the 1960, Helvetica was licensed to a German foundry called D Stempel. This typeface was originally proposed to be called Helvetia which it means Switzerland but the designers named it Helvetica which means Swiss.

  
Nowadays, one can still see the use of Helvetica. Helvetica is still being used around the world especially in logos. Some examples of logos of car companies, airlines, Software companies, etc :

















References



Webdesigner Depot, (2015). The Simplicity of Helvetica. [online] Available at: http://www.webdesignerdepot.com/2010/01/the-simplicity-of-helvetica/ [Accessed 4 Jan. 2015].


Webdesigner Depot, (2015). 40 Excellent Logos Created with Helvetica. [online] Available at: http://www.webdesignerdepot.com/2009/03/40-excellent-logos-created-with-helvetica/ [Accessed 4 Jan. 2015].


No comments:

Post a Comment